Public Meeting Scheduled to Discuss Downtown Wayfinding Master Plan

Public invited to view motorist and pedestrian-scale signage project details and provide input on April 13

The Downtown Naperville Alliance (DNA) and the City of Naperville will host a public meeting on Thursday, April 13 to share details from the Downtown Wayfinding Master Plan. The session is open to the public and will take place from 4 to 7 p.m. in the NEU meeting room at the Naperville Municipal Center, 400 S. Eagle St.

Downtown Naperville is a thriving destination for Naperville residents and visitors from throughout the Chicago region and beyond. Although many rely on personal digital devices to navigate, key stakeholders believe that a coordinated system of motorist and pedestrian-scale signage (wayfinding signage) remains an important part of the downtown hospitality infrastructure. While current signage exists in and around downtown, a comprehensive refresh that includes the DNA’s current logo and graphic standards, and a carefully crafted message that is completely aligned with the downtown strategy, is overdue.

Beginning in late 2022, the DNA partnered with the City of Naperville and project consultant Hitchcock Design Group to develop a Downtown Wayfinding Master Plan to guide the implementation of a coordinated system of motorist and pedestrian-scale signage. The Downtown Wayfinding Master Plan summarizes the conceptual design, budget and implementation strategy for directional, informational and identification signs in and leading to downtown.

Representatives from the DNA, project consultant Hitchcock Design Group and the City will be available to provide project details and answer questions. Exhibits will include details about the Downtown Wayfinding Master Plan, and a digital presentation from Hitchcock Design Group will take place at 6 p.m.

The presentation will be posted on the City of Naperville website following the public meeting. Those unable to attend the meeting may send feedback to until April 21. For project information and updates, visit For more information on the City of Naperville, visit For additional information about the DNA, visit   

About Naperville: Located 28 miles west of Chicago, Naperville, Ill., is home to approximately 150,000 people. This vibrant, thriving city consistently ranks as a top community in the nation in which to live, raise children and retire. The city is home to acclaimed public and parochial schools, the best public library system in the country, an array of healthcare options and an exceptionally low crime rate. Naperville has ready access to a variety of public transportation, housing and employment options. The city’s diversified employer base features high technology firms, retailers and factories, as well as small and home-based businesses. Residents also enjoy world-class parks, diverse worship options, the opportunity to serve on several City boards and commissions, a thriving downtown shopping and dining area, a renowned outdoor history museum known as Naper Settlement and an active civic community. For more information, please visit our website at